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Many real estate professionals struggle to build their social media presence in 2019. Social media giants such as Facebook, Twitter, and LinkedIn are excellent platforms for selling one's services through a digital setting. However, many business professionals are unsure of how to gain more of a following on their social media pages and to increase engagement. Consider the following three tips for increasing the social media engagement of your real estate business. 

Share other's content 

Social media makes it easy to reshare other people's content to your page. As someone who works in real estate, this is beneficial because it provides your followers valuable information from credible sources. Also, by doing so, they will be encouraged to follow you if you do not already. Try to share a variety of content, from a variety of sources to keep things interesting for your audiences.

Interact with customers

Real estate professionals should think of social media as collaborative environments where they can converse back and forth with interested buyers and sellers. Don't be hesitant to ask questions or engage in discussions in the comments sections of your blog posts. By doing so, you are not increasing engagement, but you are helping yourself valuable customer feedback. Another route you can take is to post surveys and polls on your social media pages. People love to provide their feedback if they feel strongly about a subject.

Use visuals in your social posts

If you want to make your social media posts more appealing to potential clients, you should always include visuals. Photos, videos, GIFS, will encourage people to click on your content. You should try to reframe from relying on the only text in a post because it may not catch your intended audience's attention.

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Blogging is one of the most underutilized internet tools by real estate professionals. It is a great platform to write and share quality content online. One of the main reasons why professionals struggle with blogging consistently is because they are unsure of which topics to cover. They either run out of ideas or are unsure of what buyers are searching for these days. If you are ever in need of topics for your blog page, consider choosing a question that you receive regularly. Read on and discover a few reasons why real estate professionals should use their website’s blog to answer homebuyer frequently asked questions. 

Drives organic traffic

Many real estate professionals are unaware that blogging is an excellent way to drive free, organic traffic to your website. A blog page that contains several articles that are optimized with SEO best practices in mind will increase the organic search ranking of your website. For example, the right keywords will improve your organic rankings because they are words people you want to target are searching for at the current time.

Valuable resource

Some people are shy by nature and would prefer to find answers to their questions by doing an online search than asking over the phone or in-person. A blog page that covers FAQs by homebuyers will appeal to many individuals who want their questions answered without having to consult an expert on their own.

Establishes credibility

Do you want to put your knowledge and expertise on display? A blog page is one of the best platforms to showcase your expertise on display over the internet. By covering FAQs on your blog page, you can demonstrate to potential customers that you know what you are talking about, and people will be more inclined to trust you as their agent.

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Do you want to drive more traffic to your real estate website? It is important to remember that excellent content will help improve organic search results in any industry. One of the best platforms that you can use to share content with your intended audiences is an informative blog page. Many real estate professionals do not take advantage of a blog in 2019. A major reason why this is because they are unsure of which topics to cover. If you are looking for inspiration for your blog page, consider the following topic ideas. 

Answer FAQ

Most homebuyers have questions for their realtor in regards to steps in the home buying process, foreclosures, investment opportunities, terminology, etc. You will be hard-pressed to run out of questions to address on your blog page. 

Make consumer checklists

If you want to provide value to people through your blog, consider creating checklists. Not only are they easy reads, but people will return to it, later on, to mark mentally check items off. If you do not have time to write a long blog post, you can instead create a checklist that consists of multiple bullet points. Some examples include moving checklists, home selling checklists, and home staging checklists.

Write about the local area

Another great way to increase traffic to your website is to upload content about local neighborhoods. People will click on blog posts if they pertain to them. By including the names of the location, you are adding keywords that will drive up your search results. You could cover a variety of topics such as upcoming events, popular attractions, etc.

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A lack of experience can leave many first-time homebuyers vulnerable to mistakes in the buying process, as there are many crucial steps to follow along the way. While buying your first home is an exciting step, there are many common mistakes to avoid as well. If you plan to purchase your first home in the near future, consider the three most common mishaps made by first-time homebuyers.

Failing to maintain a budget

As a first-time homebuyer, it is critical to determine a budget that sets realistic parameters for what you can afford. Failing to set and maintain a realistic budget will lead you to unnecessary financial issues and disappointment while ultimately wasting your time. Rather than attending open houses for homes that are out of your price range, invest quality time into searching for properties that fit comfortably within your budget. With this, many first-time homebuyers make the mistake of taking on a high mortgage payment that is barely affordable every month.

Failing to get pre-approved

Many first-time homebuyers begin searching for a home before they consider applying for a mortgage. Getting pre-approved can provide you with a significant advantage for acting on a property as fast as possible. Since homes can fly off the market quickly, a buyer should be ready to act at a moment's notice. If you are not pre-approved for a mortgage, you miss out on a home that could be perfect for you. 

Failing to consider the neighborhood of a future home

There are many important considerations for purchasing your first home. While it is essential to consider the features of a home, you should also consider the surrounding neighborhood as well. By researching the location of your future home, you can avoid moving a neighborhood that is questionable for your needs. Considering factors such as nearby schools, crime levels, and proximity to work will help you strike a perfect balance of buying a perfect home in the right community for you.

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Real estate businesses typically rely on several marketing platforms to reach as many potential clients as possible. The average real estate marketing strategy often includes a well-crafted website, a few social media sites, and paid online advertising. Another effective tool in the real estate industry is a press release. There are several benefits of writing blurbs about your business or posting articles about industry-related topics online. Linking press releases back to your website will also help to increase traffic and boost your search engine optimization. Read on to discover how press releases can benefit your business this year.

Showcases your expertise

Are you looking for a way to showcase your industry knowledge to your prospects? An informative press release is an excellent tool for putting your real estate knowledge on display. People often look for reassurance that they are working with a reputable agent as buy or sell a home. Press releases are also excellent for gaining media coverage, which will further support your reputation for homebuyers and sellers who are looking to hire you.

Provides relevant local updates

A weekly, bimonthly, or monthly statement from your real estate business will help generate a positive buzz about your real estate business. One of the best tricks is to use a variety of location-specific keywords within your press releases, such as city or neighborhood names, to increase your SEO.

Improves the visibility of your business 

A quality press release can help to improve your real estate business visibility. A new agent who is looking to establish their real estate business should consider implementing a press release as a part of their advertising campaign. For instance, a realtor can write about their background and what their specializations in real estate industry. With a press release, a real estate business can share a variety of informative content with potential clients. 

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Social media is an integral component of real estate digital marketing campaigns today. Many agents aggregate their content across social media channels, from news updates to new listings and video content. With this, the goal is often to reach as many interested buyers and sellers as possible through an active social media presence. Here are a few tips on how to strengthen a social media presence in 2019.

Select the right platforms

There is a seemingly endless variety of social media platforms available today. Real estate agents who are looking to harness the power of social media should select the platforms that make the most sense for their marketing goals. For instance, an agent who is targeting a younger generation of homebuyers should utilize platforms such as Instagram, Snapchat, and Twitter.  Additionally, Facebook is a tool that should be in every real estate agent’s marketing arsenal due to its frequent use and popularity as a social media platform today.

Use hashtags

One simple way to increase the visibility of your social media posts is to use hashtags. Adding hashtags help to make your posts significantly more discoverable for people searching for specific categories on Instagram, Twitter, and Facebook.

Post high-quality pictures

You are far more likely to generate buzz about a home listing by posting high-quality photos of the property online. This simple step will lead buyers to be more engaged with the property listing. With this, be sure to share only clear, colorful pictures on your social media channels. 

Maintain an active presence

Many real estate agents make the mistake of neglecting their social media presence over time. Unfortunately, simply creating social media accounts for your business is not sufficient. Instead, it is crucial to post new content to your pages regularly and maintain engagement. Along with uploading photos, text, and video content, an agent should engage with their audience actively on their social platforms by responding to questions and comments as soon as possible.

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