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Are you in the market for a home? Many homebuyers are hesitant to hire a real estate agent because they do not think that it is worth the investment, while others believe that agents are only concerned with closing deals. If you are considering the challenge of purchasing a home without a real estate agent, you may also consider the potential risks beforehand. 

You are responsible for your own negotiations.

Negotiation is an important aspect of the homebuying process. Without a real estate agent in your corner as a buyer, you are fully responsible for your own negotiations. Experienced real estate agents will have a better understanding of the negotiation process, and this process can be exceptionally difficult to navigate without context. When you have a real estate agent working for you, you can rely on both their knowledge and experience to negotiate for the best deal possible.

You are responsible for the paperwork.

The homebuying process requires a significant amount of paperwork along the way. An experienced agent can help to guide you through the documents that may require your signature. Your agent will also help you by answering any questions that you may have, providing you with peace of mind that everything is running smoothly. 

You are responsible for inspections.

When you choose to buy without a real estate agent, you must independently determine which types of inspections to select based on the needs of the home. The majority of buyers today are unsure of how to spot potential problems within a home, such as mold and structural issues.

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Are you looking to buy a home in the near future? The process of buying a home is long, with many steps along the way. Also, there are many common misconceptions about buying a home that trips up buyers every single year. With this, the more you understand about the home buying process going into it, the smoother of a process you should expect it should be. Continue reading and discover a few crucial points to understand about buying a home. 

An agent makes the process easier

It is incredibly beneficial to have a reputable real estate in your corner when purchasing a home. An experienced real estate agent should be able to guide through you the entire home buying process, such as schedule home inspections and showings. They are also there to answer any of your questions. Many homebuyers are hesitant to hire a real estate agent because they do not think it is worth the investment. 

You may not need to put 20% down

Did you know that you don’t necessarily need to put down 20 percent down to buy a home? Many people are under the misconception that you shouldn’t even consider making an offer on a home. Today, people make lower down payments all the time. They are not necessarily bad and can allow people to purchase who would otherwise be unable to make the downpayment.

Budget for closing costs

Many first-time homebuyers do not factor in closing costs when they set their initial housing budget. In some cases, closing costs can put a home out of a buyer’s price range. In most cases, closing costs will run you 2 to 5 percent on the loan amount. 

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How does a real estate business stand out online from the competition online? In a competitive industry like real estate, a strong digital presence is a must. There are all sorts of steps you can take to increase your online discoverability. With this, continue reading and discover a few strategies for boosting your digital presence. 

Optimize your website

Your website speaks volumes about your business. People will make assumptions about you when they stumble on your website online. Your website should be a place where a prospective buyer can learn about you as an agent. It is astonishing how many real estate agents do not even have a website in 2019. If you haven’t already, now is the time to optimize your website by using SEO best practices. It is imperative that it loads quickly and that it is mobile-friendly. 

Be active on social media 

A strong social media presence will help you grow your real estate business. Social channels are excellent platforms for promoting your content. Be sure that you are posting visual elements such as pictures and videos to catch people’s attention when they are scrolling through their newsfeeds. In addition to posting content online, social media will allow you to connect with prospective clients and spread awareness about your business.

Use email marketing

Email marketing continues to be an excellent way to create brand awareness online. A strong email marketing campaign will help you gain new clients. It is beneficial to segment your subscriber lists, so you are sending the right information to the right people.

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Video marketing continues to grow in popularity in the real estate industry. This is because consumers love watching videos, and this trend does not appear to be losing any steam. Video marketing is an excellent way to direct traffic to your website. If your real estate business wants to take advantage of video marketing, here are a few examples of topic ideas that you can use to grow your business.

Highlight an area 

People appreciate video tours. In many cases, homebuyers want to see a particular area; however, they do not always have the time to go see it in person. This is where video tours come in real handy. If you want to encourage homebuyers to check out a particular area, neighborhood videos are a great option. They are also helpful because they will drive organic traffic to your website because homebuyers are prone to search for specific locations in search engines. It is also worth mentioning that neighborhood tours do not require narration from you. A compilation of high-quality visuals will go a long way when crafting a neighborhood tour. 

Business profiles 

There is no reason why you can’t collaborate with others within the real estate industry. With this, consider doing video collaborations with other real estate leaders in your areas. Doing so will help you get in front of a broader audience and probably provide you more incite on an area as well. 

Market updates

Real estate markets are always changing from year to year. Both homebuyers and sellers are curious about current market conditions because it directly affects them. If you are ever in need of video content, consider creating a brief video in which you update your audiences on the current real estate market in an area.

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Millennials are now a dominant force in the real estate industry. According to the National Association of Realtors, Millennials overall represent the largest generation of buyers. It is important to note that there are striking differences between Millenials and older generations. If you are selling your home, here are a few tips on how to appeal to millennial homebuyers, so your home flies off the market.

Upgrade hardware

You may be surprised that a few small upgrades like hardware can change the complexity of a home. If your home features old hardware, you want to swap them out for new fixtures. These minor expenses can pay major dividends when you put your home on the market. The majority of Millenials do not want to buy homes that look and feel outdated. Take a trip to your local hardware store and invest in new hardware if yours is old. 

Kid-friendly living spaces

Many millennial homebuyers are searching for homes that feature kid-friendly living spaces. They are searching for homes that have convenient areas for children. For example, you can market a room as being a great play for a nursery. 

Highlight the outdoor space

Millennials are searching for homes that feature outdoor space. Millennials love to entertain, and they want to be able to take their guests outside when they have parties and other social gatherings. With this, if you're going to appeal to this age demographic, be sure to make the most out of the outdoor living space. Outdoor furniture like tables and chairs can make the outdoor living space a more hospital feel.

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If you have never sold a property before, home staging can be a daunting undertaking. Before you list a home on the market, you want to ensure the home is staged to appeal to the highest number of people. However, this is easier said than done. Home staging is a process that requires a great deal of planning. Home staging will make your home appear more favorable in pictures drawing more people through your doors for showings. Continue reading and discover a few commonly-made home staging mistakes sellers often make. 

Making rooms too empty

Many people are of the belief that less is more when it comes to home staging. While you do not want to crowd the room, you also do not want there to be too much empty space. This can take away from the character of a room and make the home seem empty. 

Having too much furniture

While you certainly do not want to have too much empty space, you also do not want to go overboard with the amount of furniture. A room with tons of furniture will appear smaller because there is less open space. It is important to have the necessary furniture in living rooms and bedrooms; however, you do not want an excess of furniture because it can clutter the home. 

Not having a plan

It is difficult to stage a home without having a plan of attack. You want to have a clear idea of what you want to achieve in each room, so everything comes to harmoniously. Many sellers do not have a strategy for staging their home and make major decisions on the fly. This can result in inconsistencies throughout the home and make it seem unbalanced.

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