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In 2019, millennials are changing the housing market as we know it. Defined as individuals born in the early 1980s through the mid-1990s, the demographics of millennials is slowly emerging as a powerful force of potential buyers and sellers. As a whole, this technology-focused demographic has striking differences from the older generations of today, including baby boomers and Gen X. With this in mind, realtors should aim to understand the millennial mindset in order to better market their services to them. Like almost any age demographic, millennials who can connect with their potential agent are more likely to close a deal. Continue reading and discover a few ways realtors can market to millennial homebuyers in 2019.

Be a credible source of information

A vast majority of millennials are first-time homebuyers at the moment. As such, realtors should be prepared to answer basic questions surrounding each stage of the homebuying process. In many ways, a realtor serves as a guide for millennials navigating their home buying journey. For this reason, many millennials seek reassurance from their realtors that they are on the right track throughout the process.

Keep a portfolio of reviews

With 24/7 online access, millennials are incredibly well-researched. Since the majority of them have aged alongside the evolution of the internet, this demographic relies heavily on online reviews for many everyday decisions, from trying a restaurant to buying a new home. Before choosing a realtor to represent them in their home buying process, many millennials will check out online reviews and testimonials. With this, realtors should seek out testimonials from satisfied customers. These testimonials can then be shared on their professional website and social media pages.

Make it easy for prospects to contact you

Millennials are all about efficiency. As a result, this generation refuses to wait too long for their questions to be answered. With this, it imperative that realtors respond to client inquiries in a timely manner. With this, it is also crucial to have your contact information readily available online. Be sure to provide open lines of communication on your website and social media channels at all times.

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