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Social media is an integral component of real estate digital marketing campaigns today. Many agents aggregate their content across social media channels, from news updates to new listings and video content. With this, the goal is often to reach as many interested buyers and sellers as possible through an active social media presence. Here are a few tips on how to strengthen a social media presence in 2019.

Select the right platforms

There is a seemingly endless variety of social media platforms available today. Real estate agents who are looking to harness the power of social media should select the platforms that make the most sense for their marketing goals. For instance, an agent who is targeting a younger generation of homebuyers should utilize platforms such as Instagram, Snapchat, and Twitter.  Additionally, Facebook is a tool that should be in every real estate agent’s marketing arsenal due to its frequent use and popularity as a social media platform today.

Use hashtags

One simple way to increase the visibility of your social media posts is to use hashtags. Adding hashtags help to make your posts significantly more discoverable for people searching for specific categories on Instagram, Twitter, and Facebook.

Post high-quality pictures

You are far more likely to generate buzz about a home listing by posting high-quality photos of the property online. This simple step will lead buyers to be more engaged with the property listing. With this, be sure to share only clear, colorful pictures on your social media channels. 

Maintain an active presence

Many real estate agents make the mistake of neglecting their social media presence over time. Unfortunately, simply creating social media accounts for your business is not sufficient. Instead, it is crucial to post new content to your pages regularly and maintain engagement. Along with uploading photos, text, and video content, an agent should engage with their audience actively on their social platforms by responding to questions and comments as soon as possible.

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